Why are you pursuing the MA Media Producing?

I am pursuing the MA in Media Producing because it feels like the perfect way to combine my experience in marketing, my passion for storytelling, and my creative journey as an artist and entrepreneur. Over the years, working as an Assistant Vice President in Digital Marketing at Citibank, I’ve learned how to strategize campaigns, create impactful content, and connect with audiences. I’ve always enjoyed the process of taking a concept and turning it into something that resonates with people.

At the same time, my work with Soof Studio has given me hands-on experience in creating and advertising for my own business. From crafting unique textile art to designing content that reflects my brand’s values, I’ve learned how to bring ideas to life while staying true to my creative vision.

This program is an opportunity for me to build on everything I’ve learned so far. I want to refine my skills in managing creative projects and dive deeper into the art of storytelling through media. My goal is to create content that inspires people and contributes to the UAE’s growing media industry.