Sam Baumel
Sam Baumel is a multimedia producer. He partners with nonprofit organizations, advertising agencies, businesses and artists to transform visions into impactful narratives.
Constantly reimagining how to better frame our three-dimensional reality for two-dimensional displays - whether in the cinema theater or the spatial computer - Sam embraces the unique opportunities and creative challenges presented by emerging media technologies.
Brand commissions include directing:
a dance film with Canon to promote their VR camera system.
immersive documentaries with the Museum of Food and Drink for an exhibition at the Africa Center.
a Microsoft-sponsored, 360-degree video series with Fast Company profiling innovation labs at Adidas, Gatorade, Specialized Bicycles and Lockheed Martin.
virtual reality recruitment experiences with the U.S. Army, Carpenter’s Union and Minnesota Lynx of the WNBA.
XR learning & development tools for Oatly and Tropicana.
Other meaningful collaborations include:
co-producing the Netflix documentary Spelling the Dream.
service on the Education Committee of the Video Consortium, a global collective on nonfiction filmmakers and video journalists.
the production of several music videos, short and feature films.
In 2025, Sam will launch an e-commerce and education app with Brooklyn-based plant & design retailer Tula House for the Apple Vision Pro.
With a love of learning and passion for discovery, Sam is dedicated to making - and breaking - the rules of immersive storytelling to drive engagement and create profound human connection.
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